Increase CTR with a High Impact Main Image
Upgrade your main image for $70.
Your main image is your first chance to win attention—does it stand out? Make it count, and watch more shoppers discover and engage with your products.
$70 per main image
Photo editing and compositing
Deliverables: final main image and all raw and edited files used
Amazon Main Image Policy Update – Impact on CTR
Amazon’s image algorithm just got smarter. If your main image is flagged as ‘decorative,’ your listing could be suppressed. This is the biggest shift in image rules in years—act now to stay compliant.
Click-Through Strategy That Delivers Results
CTR measures the percentage of users who click on your product listing after viewing it from search.
CTR plays a crucial role in driving traffic which leads to more sales.
Lower PPC ACOS
Higher SEO Rankings
Click-through rate is more than just a number—it’s a signal that your listing works. A high CTR shows that your product grabs attention and sparks interest. The better your CTR, the more chances you have to turn curious clicks into real sales and stay ahead of the competition.
Optimized Main Image Samples
A strong Amazon main image should be visually compelling, accurately display the product, and highlight its key features at a glance. Below, we’ve gathered some of our favorite main image upgrades created for clients—along with a breakdown of the changes made to help improve click-through rates (CTR) and overall listing performance.
DeLa Cruz
This product needed a CTR upgrade. It’s amazing what adding the oil splashes, dropper, and rosemary mint plant can do.
Living Juice
The living juice first image did show how many someone will receive upon purchase but it’s less important than showing the fruit and veggies off. Add to that the fact that someone looking for a drink like this really cares that there’s no sugar so that needed major emphasis on the front of the main image. And we slammed it via the packaging. It mentions of one of its main features, and it’s easily readable when seen in the search results page.
Microwave heating pad
The original main image for this product was too simple, and you can’t even tell what it it is. It would be difficult for it to stand out and grab attention on a page. To improve this, we included the packaging in the main image, with the product name clearly visible, then a small “Made in USA” hangtag was also added over the product.
Boost CTR with Optimized Main Images
The main image is considered one of the greatest contributors to click-through rate (CTR) on Amazon. The main image is usually the first visual that potential customers see when browsing through search results or product listings. It plays a crucial role in attracting attention, conveying the product’s features and benefits, and ultimately convincing shoppers to click on the listing. Let’s focus more on optimizing the main image to improve CTR.
Perform A/B testing: This involves testing different main images to see which one generates the highest CTR. Create variations of your main image and rotate them to determine which one resonates best with your target audience. Analyze the data and choose the image that performs the best. Optimize for relevant keywords: Use Amazon’s search term report to identify the keywords that are driving traffic to your listing. Ensure that your main image is optimized for these keywords by including them in the image title, alt text, and even within the image itself if possible. This will help your listing appear in relevant search results and attract more clicks. Spy on competitors: Utilize tools like Helium10 to gather insights on your competitors’ main images. By analyzing what is working well for them in terms of high CTRs, you can gain inspiration and ideas for your own main image optimization. However, always remember to create unique and compelling images that differentiate your product from competitors. Focus on quality and aesthetics: Your main image should be visually appealing and of high quality. Use professional product photography to showcase your product in the best possible light. Consider the composition, lighting, and overall design to create an image that stands out and captures the attention of potential customers. Highlight key product features: Your main image should clearly communicate the unique selling points and key features of your product. Use annotations or callouts to highlight important details that can help persuade customers to click on your listing. Make sure your Amazon main image accurately represents what the customer can expect from your product. Optimizing your main image for CTR is an ongoing process. Continuously monitor and analyze the performance of your main image, and make adjustments as necessary to improve your CTR over time.
Partnering in Your Amazon Success
Advance Amazon and team regularly share expert insights to help Amazon sellers grow and succeed. Whether you’re looking for strategic advice or practical solutions, our YouTube channel offers valuable content designed to support your Amazon journey.
